Apex Legends' recent Iron Crown event, which let players play in solo mode for the first time, also had a number of cosmetics alongside its festivities called the Iron Crown Collection. These new cosmetics were exclusive to the event and only attainable through lootboxes, which were more expensive than your run-of-the-mill lootboxes. Moreover, some lootboxes, like Bloodhound's heirloom set, could only be received after spending nearly $200 in lootboxes already.
Fans obviously complained. Loudly. So loudly that it prompted a response from Apex Legends producer Drew McCoy, apologizing for the issue.
“At launch we made a promise to players that we intend to do monetization in a way that felt fair and provided choice to players on how they spent their money and time,” McCoy wrote. “A core decision during development of Apex Legends was that we wanted to make a world class battle royale game – in quality, depth, progression, and important for today’s conversation – how we sell s..